Bright Botanicals: Summertime Branding

Bright Botanicals was born out of a passion for natural skincare and a desire to create a seamless digital shopping experience for conscious consumers. As the founder and product designer, I built an e-commerce platform that not only showcased handcrafted skincare products but also fostered trust and engagement through thoughtful UX and branding.

My goal was to connect users with a brand that was not only aesthetically pleasing but also communicated the values of Ayurvedic practices from my ethnic identity along with the moxie of a  Southern Living recipe.

The natural skincare market is highly saturated, making it difficult for new brands to stand out. Many consumers struggle to find trustworthy, ingredient-conscious products through an intuitive online shopping experience. The goal was to create a visually appealing, user-friendly e-commerce site that educated customers while simplifying their purchasing journey.

To understand how Bright Botanicals could differentiate itself, I analyzed competitor websites, customer reviews, and industry trends. This helped identify gaps in UX, such as overwhelming product pages, unclear ingredient information, and complicated checkout flows.

Additionally, I conducted informal interviews and surveys with potential customers to uncover pain points in online skincare shopping.

I developed a clean, botanical-inspired aesthetic with an emphasis on natural tones, elegant typography, and minimalistic design. The goal was to create an inviting, premium look that resonated with ingredient-conscious buyers.

Bright Botanicals was more than an e-commerce project—it was an entrepreneurial journey that deepened my skills in product design, branding, and user experience. It demonstrated how thoughtful UX can drive engagement and build loyalty in a competitive market. Moving forward, I aim to apply these insights to other design challenges, ensuring that every user interaction feels seamless, meaningful, and aligned with business goals.